Blankets Redefined 

When two guys who spend a lot of time in the outdoors decide to design bedding, there may be some unlikely results. Case in point: RUMPL. Rumpl is a maker of indoor/outdoor blankets fabricated with materials usually reserved for hi performance jackets and sleeping bags, The folks at rumpl tested their new blankets on Kickstarter and received overwhelming support. Using almost entirely crowd-sourced imagery as the driving factor to showcase the product's possiblities, we set out to help them define performance blanket category and the accompanying buying experience.