I have been working with the great people at Locus Interactive to refresh and energize the brand image of TREW gear. The goal was to retain their authenticity with current customers while providing platform from which to attract new customers in search of the highest quality technical apparel.

My role was to assist in asset creation and creative iteration to maintain active communication through digital, social media, and print collateral.

Credits:

Locus Interactive: Project + Development   |   Brian Brooks:  Design Direction  |   Lance Koudele + TREW: Photography